European Accessibility Act - Everything eCommerce Retailers Need To Know
The digital landscape is evolving, and with it comes a greater emphasis on accessibility. The European Accessibility Act, EAA for short, is set to transform how businesses in Europe approach digital inclusivity. In this article we explain what the EAA is, why it matters, and how eCommerce retailers can prepare for its implementation.
If you need help implementing the EAA in your eCommerce store, do not hesitate to get in touch. We will be happy to assist you with a smooth transition to adhere to these new regulations.
What is the European Accessibility Act (EAA)?
The European Accessibility Act is a directive of the European Union designed to improve the accessibility of products and services for individuals with disabilities. By establishing a common set of accessibility requirements across the EU, the EAA aims to remove barriers and facilitate easier cross-border trade. This directive covers a wide range of products and services, including eCommerce websites and mobile apps.
When Does It Come Into Force?
The EAA will come into full effect on 28 June 2025. By this date, all new products and services within the EU must comply with the accessibility standards set forth by the EAA.
Why Does It Apply to the UK?
Even though the UK is no longer part of the EU, the European Accessibility Act still affects UK businesses that operate within the EU market. UK-based eCommerce platforms and retailers need to ensure their digital offerings are accessible to comply with EU regulations. Here’s why:
- Access to the EU Market: Any UK business providing products or services to EU customers must meet the EAA’s accessibility standards. Failure to comply could limit market access or cause legal complications.
- Legal Compliance: Adhering to accessibility regulations is essential to avoid potential fines or legal challenges from EU authorities.
- Reputation and Trust: Demonstrating a commitment to accessibility helps build a positive reputation and shows that your business is inclusive and socially responsible.
What Impact Does It Have on eCommerce Websites and Mobile Apps?
The EAA mandates that eCommerce websites and mobile apps must be designed with accessibility in mind. This includes adhering to standards like the Web Content Accessibility Guidelines. Businesses must implement features such as:
- Text alternatives for images (alt text for product photos)
- Keyboard navigation (for users who cannot use a mouse)
- Adjustable text sizes (to accommodate users with vision impairments)
- Accessible forms and payment options (to ensure all users can complete transactions)
What Are the Consequences of Non-Compliance?
Non-compliance with the EAA can lead to penalties, including fines, removal of products or services from the market, and suspension of business operations within the EU. Additionally, non-compliance can damage a company's reputation and result in legal challenges from users facing accessibility barriers.
What Should eCommerce Businesses and Retailers Do?
To comply with the EAA, eCommerce businesses and retailers should:
- Conduct Accessibility Audits: Assess their digital platforms to identify and address accessibility issues.
- Implement Accessibility Features: Ensure their websites and apps meet the EAA guidelines.
- Train Staff: Educate employees on accessibility best practices and the importance of maintaining accessible digital platforms.
- Publish Accessibility Statements: Clearly outline their compliance with the EAA and provide contact information for users to report accessibility issues.
- Monitor and Update: Continuously monitor their platforms for accessibility and make updates as needed to ensure ongoing compliance.
By taking these steps, businesses can create more inclusive digital experiences, avoid penalties, and expand their market reach in the EU.
Sources
- European Accessibility Act 2025 | Key Steps for Compliance
- The EAA comes into effect in June 2025. Are you ready? - European Commission
