Redesigning Gainsborough Showers: From Outdated to Outstanding

Nov 22, 2024by Real Agency

Working with Gainsborough Showers on their website redesign was an exciting opportunity to help give new life to a brand that’s all about turning everyday showers into something special. Their old website had served its time but was ready for a modern makeover - and we were up for the challenge!

Clean, Modern, and Luxurious

Gainsborough Showers wanted their new site to feel fresh and contemporary, with a touch of luxury. The brief was simple: no complicated backend work, minimal content updates, and a sleek design that reflects their brand while standing confidently on its own.

Making It Happen

We approached the project with a focus on balance: ensuring the site had its own unique feel while complementing Gainsborough Showers’ overall brand identity.

Key touches included:

Sophisticated design details like hover effects and smooth animations to create an engaging, polished experience.
Simplified content management to make the transition efficient and straightforward.
A clean, intuitive layout that prioritises usability without sacrificing style.

A Closer Look at the Redesign

The transformation between the old and new Gainsborough Showers website is striking, with several key improvements that elevate the user experience:

Better Quality Product Imagery: The new design replaces simple product images with lifestyle photography, showcasing the product in a real bathroom setting.
Trustpilot Reviews Front and Centre: Trust elements, such as the Trustpilot review score, are now positioned higher on the page.
Refined Navigation Elements: Clickable icons like the hamburger menu and shopping basket are now more prominent.
Improved Add to Basket Button: The updated design features a more visually appealing and functional "Add to Basket" button, aligning with modern UX best practices.
Streamlined Design: The new layout removes unnecessary text and clutter, such as SKUs and generic review prompts.
Enhanced Typography and Colour Scheme: With updated fonts and a more sophisticated colour palette, the overall aesthetic feels fresh, modern, and professional.

These are just some of the changes we've implemented to better represents Gainsborough Showers' brand identity while improving the shopping experience for customers.

The Finished Product

The new website is a complete refresh with a modern feel. It's professional and easy to navigate. Gainsborough Showers now has an online presence that matches the quality and care they put into their products.

Highlights of the redesign:

A sleek new look with subtle animations and rollovers
A luxurious but practical feel that resonates with their customers.
An efficient process that kept things straightforward but delivered big results.

Feedback

It’s always rewarding to hear words like these after a project launch!

From Gainsborough Showers:
"Amazing, please thank all the team for their efforts! Great job everyone!"

From one of our team members:
"I thoroughly enjoyed working on this redesign. The team put in a huge effort to create something fresh and seamless, and I think we nailed it."

Why This Project Stands Out

This wasn’t just a website refresh – we helped Gainsborough Showers connect more deeply with their customers through a design that feels modern and inviting.

If your website is in need of a little TLC, we’d love to help you take it to the next level. Get in touch and let’s make something brilliant together!