Purity Brewing, nestled in the heart of the West Midlands, is known for its award-winning beers and naturally sparkling kombucha. Their dedication to crafting exceptional brews led them to seek a digital makeover for their website that would reflect their brand's authenticity.
Purity Brewing
Purity Brewing approached us to create a website that would not only showcase their unique products but also improve the overall user experience. They wanted a platform that would tell their brand story effectively and drive sales growth.
We chose BigCommerce for its flexibility and high performance, allowing us to create a visually stunning and cohesive website. By designing custom building blocks and integrating features like a subscription service, we ensured the site was both functional and visually appealing. Our close collaboration with the client guaranteed that every design choice aligned with their brand identity.
The new site has been a resounding success. Purity Brewing saw a remarkable 66% increase in revenue and a staggering 99% boost in conversion rates. Transactions increased by 58%, and the average order value rose by 5.36%. Performance showed impressive growth across all key metrics.
Conversion Rate Transformation
One of the most impressive outcomes of this project was the dramatic increase in conversion rates. By optimising the user experience and focusing on clear calls-to-action, we were able to boost the conversion rate from 4.99% to 9.98%. This near-doubling of the conversion rate was a testament to the effectiveness of the new design and the frictionless shopping experience it provided. Features like the customised date picker and the integration of the Recharge app for subscriptions played a significant role in achieving this transformation.
Customisation For Success
We introduced a customised date picker for the checkout process and utilised various custom blocks for this build. These features, along with the integration of the Recharge app for subscriptions, made the shopping experience much more convenient. By focusing on these details, we were able to significantly improve the customer journey from landing to checkout, contributing to the impressive increase in conversion rates and overall revenue.
Services Provided
BigCommerce Design and Build
Data Migration
Conversion Optimisation
Ongoing Support
UX and Customer Journey Optimisation
Subscriptions Management with Recharge
Subscriptions & Bundles
Search & Navigation Optimisation
